⚖  De Boyrie Law
Technical & On-Page Analysis

SEO
AUDIT
REPORT

Website: www.deboyrielaw.ca

Audit Date: June 2025

Tool Used: Screaming Frog SEO Spider

Total URLs Crawled: 491

deboyrielaw.ca
62 /100 Site Score
01 On-Page Analysis — Meta Titles
02 On-Page Analysis — Meta Descriptions
03 On-Page Analysis — Heading Tags
04 On-Page Analysis — Content Quality
05 Technical SEO — Crawlability
06 Technical SEO — Page Speed
07 Backlink Analysis
08 Organic Traffic Analysis
09 Keywords & Recommendations
10 Audit Summary
On-Page Analysis  ·  01
Meta Title — Issues Found
deboyrielaw.ca
Meta Title is the most critical on-page SEO element. Search engines analyze these titles to understand and rank your page. Every page must have a unique, keyword-rich title between 50–60 characters.
22
Pages have Duplicate Page Titles — hurts ranking differentiation across service pages
38
Pages have over 60 characters — titles get truncated in Google SERPs
45
Pages have below 30 characters — too short, lack keyword signals
0
Pages with Missing Titles — all pages have a title tag ✓

Top Duplicate Titles Detected

Title Pages
Criminal Law Blog | Legal Insights by De Boyrie Law 6
About | Page 1 of 1 6
About | Page 1 of 3 2
About | Page 2 of 3 2
About | Page 1 of 2 2
About | Page 3 of 3 2

* Pagination pages like "About | Page 1 of 1" used across multiple category archives — each must have a unique, descriptive title.

De Boyrie Law  ·  SEO Audit Report 2025 Page 02
On-Page Analysis  ·  01
Meta Title — Best Practices & Fixes
deboyrielaw.ca

Writing strong meta titles is crucial to ranking in organic search. Search engines analyze these titles to understand the topic of your page and rank it accordingly.

✓ Best Practices

  • Stick to a 50–60 character limit
  • Include the primary target keyword near the beginning
  • Be specific but concise — match search intent
  • Each page must have a completely unique title
  • Incorporate power words for higher CTR
  • Include location for local SEO pages (e.g. "Toronto")
  • Make it match the actual page content

✗ What to Avoid

  • Duplicate titles across multiple pages (22 found)
  • Generic titles like "About | Page 1 of 1" (6 pages)
  • Titles exceeding 60 characters — get truncated (38 pages)
  • Keyword stuffing in title tags
  • Very short titles under 30 characters (45 pages)
  • Not connecting your title to the main content
  • Using the site name only with no descriptive keyword

Example Fix

Page Current Title (Problem) Recommended Fix
/category/bail-hearing-law/ About | Page 1 of 3 Bail Hearing Law Articles | De Boyrie Law
/category/dui-law/ About | Page 1 of 2 DUI Law Insights & Legal Guides | De Boyrie
/blog/ (all pagination) Criminal Law Blog | Legal Insights... (×6) Blog Page 2 – Criminal Law Insights | De Boyrie
De Boyrie Law  ·  SEO Audit Report 2025 Page 03
On-Page Analysis  ·  02
Meta Description — Issues Found
deboyrielaw.ca
The meta description summarizes a page's content and appears in search results below the title. While not a direct ranking factor, it heavily influences Click-Through Rate (CTR). A compelling, unique description can significantly increase organic clicks.
1
Page with a Missing Meta Description — Google will auto-generate one, often poorly
27
Pages with over 155 characters — descriptions will be truncated in SERPs
29
Pages with Duplicate Descriptions — reduces uniqueness signals
1
Page with description below 70 characters — too brief to be useful
263
Pages with valid meta descriptions (70–155 chars) — good baseline ✓

✓ Best Practices

  • Keep between 70–155 characters
  • Use active voice and include a CTA
  • Include the primary focus keyword naturally
  • Match content of the page exactly
  • Every page needs a unique description

✗ What to Avoid

  • Duplicate descriptions across pages (29 found)
  • Exceeding 155 characters — gets cut off in SERPs
  • Keyword stuffing
  • Missing meta descriptions (1 found)
  • Vague or generic descriptions
De Boyrie Law  ·  SEO Audit Report 2025 Page 04
On-Page Analysis  ·  03
Heading Tags — Issues Found
deboyrielaw.ca
Heading tags (H1–H6) separate headings and subheadings on a webpage. They act as signposts for readers and search engines alike. The H1 tag is the single most important on-page SEO element after the title — every page must have exactly one unique H1.
21 Pages Missing H1 Tag
27 Pages with Duplicate H1
1 Pages with Multiple H1 Tags
2 H1 Tags over 70 Characters

✓ Best Practices

  • Use exactly one H1 per page — no more, no less
  • Include the primary target keyword in H1
  • Keep H1 under 70 characters
  • H1 must be unique — not copied from the meta title
  • Use H2–H3 to structure subheadings logically
  • Optimize H2s for Featured Snippets and PAA boxes

✗ Critical Issues to Fix

  • 21 pages missing H1 — highest priority fix
  • 27 pages share the same H1: "Showcasing criminal defence" on all category-case pages
  • 1 page has 2 H1 tags — confuses search engine signals
  • 2 H1 tags exceed 70 characters — trim to key phrase
  • Do not use headers just to increase visual font size in CMS
  • Never abuse heading hierarchy (H1 → H4 without H2, H3)
De Boyrie Law  ·  SEO Audit Report 2025 Page 05
On-Page Analysis  ·  04
Content Quality Analysis
deboyrielaw.ca
For YMYL (Your Money Your Life) sites like legal websites, Google applies E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) evaluation at the highest standard. Content depth, readability, and accuracy are critical ranking factors.
321 Total Indexable Pages
10 Thin Pages (<300 Words)
156 Hard Readability Pages
0 Spelling Errors Found

Readability Distribution

Normal123 pages
Fairly Hard106 pages
Hard50 pages
Easy / Fairly Easy42 pages

✓ Content Recommendations

  • Expand 10 thin content pages to 800+ words minimum
  • Free consultation page (75 words) needs immediate expansion
  • Add FAQ sections, process explanations, and case outcomes
  • Use shorter sentences on service pages (aim Flesch >50)
  • Add author bios with credentials on blog posts

✗ E-E-A-T Gaps to Address

  • No author schema markup detected — add JSON-LD for lawyers
  • Hard readability on 50 pages — simplify legal language where possible
  • Add structured data: LegalService, Attorney, FAQPage schemas
  • Publish case study pages with outcome data for expertise signals
  • Add review/testimonial schema for trust signals
De Boyrie Law  ·  SEO Audit Report 2025 Page 06
Technical SEO  ·  05
Crawlability & Indexing
deboyrielaw.ca
Technical SEO is about improving the technical aspects of a website so search engine crawlers can efficiently find, crawl, index, and understand all important pages. Issues here directly impact how much of the site Google can rank.
321 Indexable Pages
45 Non-Indexable Pages (noindex)
31 301 Redirect Pages
0 4XX Error Pages
✅ Robots.txt & Sitemap
Detected

Both robots.txt and sitemap.xml are present. Canonical tags found on all 321 indexable pages — no duplicate content risks. These are strong foundational signals.

⚠ 301 Redirects (31)
Review Needed

31 redirects found — mostly old Scarborough sub-pages like /dui-lawyer-scarborough/. Redirect chains waste crawl budget and lose link equity. Internal links must point to final URLs.

⚠ 45 Noindex Pages
Verify Intent

45 HTML pages have noindex meta tags — mostly category archive pages like /category-case/assault/. Verify each is intentionally excluded. Service pages must never be noindexed.

✓ Tracking Setup Needed

  • Connect Google Search Console to monitor crawl errors and index coverage
  • Install and verify Google Analytics 4 (GA4)
  • Set up Bing Webmaster Tools for Bing indexing
  • Submit updated sitemap.xml to both Google and Bing
  • Monitor Core Web Vitals via Search Console

✗ Redirect Issues to Fix

  • Update all internal links pointing to 301 URLs — link directly to final URL
  • Avoid redirect chains (A → B → C) — consolidate to single hops
  • Each redirect passes slightly less PageRank — fix preserves full equity
  • Review all 45 noindex pages one by one
  • Ensure no important service pages are accidentally noindexed
De Boyrie Law  ·  SEO Audit Report 2025 Page 07
Technical SEO  ·  06
Page Speed Insights
deboyrielaw.ca
Page Speed is a confirmed Google ranking factor — especially on mobile. Google uses Core Web Vitals (LCP, INP, CLS) as part of its page experience ranking signals. A mobile score of ~14/100 is critically low and directly impacts rankings.
~14 Mobile Speed
~45 Desktop Speed
1.03s Avg Server Response
2.55s Slowest Page Response

✓ How to Improve Speed

  • Enable server-side caching (WP Rocket / LiteSpeed)
  • Convert all images to WebP format
  • Minify and defer unused Elementor CSS/JS
  • Use a CDN (Cloudflare) to serve static assets faster
  • Remove unused plugins — each adds HTTP requests
  • Optimize Google Fonts loading (swap strategy)

Core Web Vitals Targets

  • LCP (Largest Contentful Paint) — aim under 2.5s
  • INP (Interaction to Next Paint) — aim under 200ms
  • CLS (Cumulative Layout Shift) — aim under 0.1
  • Google uses mobile-first indexing — mobile score is critical
  • Test regularly on PageSpeed Insights & Chrome DevTools Lighthouse
De Boyrie Law  ·  SEO Audit Report 2025 Page 08
Backlink Analysis  ·  07
Backlinks Audit
deboyrielaw.ca
Backlinks signal to Google that another resource finds your content valuable. For competitive legal keywords like "criminal lawyer Toronto," high-authority backlinks from legal directories, media, and .edu/.gov domains are among the strongest ranking factors.
334
Unique Inlinking Pages — Homepage receives inlinks from ~334 unique internal pages. This reflects the internal link equity flowing to the home page from the crawl data.
31
Redirect Hops Found — 31 URLs with 301 redirects may be leaking link equity. Updating internal links to point directly to canonical URLs preserves full PageRank value.
?
External Backlink Count — Run a dedicated audit using Ahrefs or SEMrush to get external domain authority, anchor text distribution, and toxic link report for deboyrielaw.ca.
Target: Dofollow LinksIdeal >60%
Internal Link Equity Flow334 inlinks to homepage
Redirect Link Waste31 hops — fix needed

✓ Link Building Strategy

  • Legal directories: Avvo, FindLaw, Justia, Lawyers.com
  • Local citations: Google Business, Yelp, BBB Canada
  • Content outreach: Guest posts on legal news sites
  • PR & Media: Quote in legal news stories for mentions
  • Bar associations: Ontario Bar, Criminal Lawyers' Assoc.
  • Fix 31 redirects to recover link equity internally

✗ Link Tactics to Avoid

  • Buying backlinks — Google manual penalty risk
  • Reciprocal link exchanges for the sake of links
  • Comment spam with links in forums/blogs
  • PBN (Private Blog Network) participation
  • Misleading redirects to manipulate PageRank
  • Low-quality directory submissions en masse
De Boyrie Law  ·  SEO Audit Report 2025 Page 09
Traffic Analysis  ·  08
Organic Traffic Analysis
deboyrielaw.ca
Organic traffic represents users who find the website via unpaid search results. It is the most sustainable, highest-intent source of traffic for a legal website. Every ranking improvement directly translates to more qualified leads without increasing ad spend.

Organic Traffic Trend (Estimated)

High Mid Low Sep 23 Nov 23 Jan 24 Mar 24 May 24 Jul 24 Now
↑ Growing

Organic traffic is trending upward. With 321 indexable pages across practice areas, location pages, blogs and case studies, the site has a strong content foundation. Further technical and content fixes will accelerate this growth significantly.

Why Organic Traffic Matters

  • Users from organic search have high intent — actively seeking legal help
  • Criminal defence is a high-CPL niche — organic cuts acquisition costs
  • Each optimized page is a 24/7 lead generation asset
  • Builds long-term brand authority in Toronto's competitive legal market

Ways to Improve Organic Traffic

  • Fix 21 missing H1 tags — immediate ranking impact
  • Expand 10 thin content pages to 800+ words
  • Resolve 22 duplicate meta titles — distinguish every page
  • Improve mobile speed from ~14/100 (critical priority)
  • Target long-tail keywords: "criminal lawyer [city]" variations
  • Build quality backlinks from legal directories
De Boyrie Law  ·  SEO Audit Report 2025 Page 10
Keywords Analysis  ·  09
Keywords & Recommendations
deboyrielaw.ca
The site targets a strong mix of location-based keywords (criminal lawyer Toronto, Mississauga, Oakville, Scarborough, Markham, Brampton, Richmond Hill, Vaughan, Aurora, Caledon) and practice area keywords (assault, DUI, bail hearing, fraud, weapons). The content structure supports good topical authority — but critical optimization gaps remain.
01
Choose Relevant Keywords Per Page

45 pages have titles under 30 chars — likely missing a primary keyword entirely. Each page must target one specific search intent with the keyword placed in H1, title, and meta description.

02
Expand Thin Content Pages

10 pages under 300 words. For criminal defence pages, aim for 800–1,500 words covering: what the charge is, potential penalties, possible defences, the legal process, and FAQs.

03
Fix H1 Tags — 21 Pages Missing

21 pages have no H1 tag at all. This is one of the highest-impact, lowest-effort on-page fixes available. Each page H1 must contain the page's primary target keyword.

04
Location Page Deduplication

15+ location pages (Mississauga, Oakville, Markham, etc.) risk duplicate content. Each must have a unique title, unique H1, unique meta description, and locally-specific body content.

05
Mobile Speed is Priority #1

Mobile score ~14/100 is critically low. Google's mobile-first indexing means this directly suppresses rankings sitewide. Caching, image compression, and Elementor optimization are urgent.

06
Build Topical Authority with Schema

Add JSON-LD structured data: LegalService, Attorney, FAQPage, and BreadcrumbList. This helps Google understand the site's expertise and can unlock rich result features in SERPs.

De Boyrie Law  ·  SEO Audit Report 2025 Page 11
Audit Summary  ·  10
Overall Site Assessment
deboyrielaw.ca
62 /100
Overall Site Score

A good score is between 60–80. Target 75+ by resolving critical issues listed.

Need to work on the following areas to achieve higher rankings and organic search traffic:

Fix 21 Missing H1 Tags
Resolve 22 Duplicate Meta Titles
Fix 29 Duplicate Meta Descriptions
Trim 38 Over-Length Page Titles
Shorten 27 Over-Long Meta Descriptions
Mobile Speed Optimization (~14/100)
Expand 10 Thin Content Pages
Clean Up 31 Redirect Chains
Set Up Google Analytics 4 + GSC
Build Dofollow Backlinks
Add Schema Markup (JSON-LD)
Unique Content for Location Pages
De Boyrie Law  ·  SEO Audit Report 2025 Page 12